Route logic
Fair discovery first, factory reality second
Use Shanghai for broad market discovery and supplier meetings, then fly or route onward to Shantou/Chenghai for dense toy factory comparisons.
ShanghaiShantouChenghai
All tours
China Toy Expo sourcing tour
Turn a large toy fair into a practical factory route that separates strong export-ready manufacturers from attractive booths that still need checking.
Fair dates
21-23 October 2026
Venue
Shanghai New International Expo Center
Factory route
Chenghai toy belt
Primary city
Shanghai
Image source
China Toy Expo official website. Official event news image candidate; it contains third-party booth branding, so prefer a generated replacement before production publishing.
Official proof
- China Toy Expo 2026 is scheduled for 21-23 October 2026 in Shanghai.
- The official site positions CTE as the largest toy fair in Asia.
- The show highlights OEM, ODM, OBM, plush, collectible, smart-tech, and international brand pavilions.
Itinerary
A working route, not just an exhibition visit
Day 1
Expo category scan
Shanghai
Map the fair by toy type, buyer channel, brand vs factory, and early compliance signals.
Category trend directionOEM/ODM/OBM claimsExport-market focus
Day 2
Supplier comparison
China Toy Expo
Meet priority suppliers and collect comparable samples, catalogs, and packaging notes.
Packaging qualityAge gradingFactory location evidence
Day 3
Shanghai shortlist review
Shanghai
Select the factories worth checking on the Chenghai route and prepare visit questions.
Compliance claims to verifyMOQ and lead time gapsFactory route feasibility
Day 4-5
Chenghai toy belt visits
Shantou / Chenghai
Compare toy factories in the dense Chenghai cluster and pressure-test production reality.
Tooling and assembly capabilitySample room depthQC and packing workflow
On-site confirmation
What fair booths and remote research cannot prove
Whether the booth supplier controls production or only coordinates orders
Factory capability for tooling, assembly, decoration, and packaging
Toy safety and compliance documentation that still needs specialist review
MOQ realism for mixed assortments and seasonal retail programs
Communication quality after meetings, especially for sample and quote follow-up
Buyer fit
Who should register
- Australian retailers building toy, gift, or family-product ranges
- Importers who need several comparable toy factories in one cluster
- Brands that want to compare fair discovery against real Chenghai production depth
Not for
- Buyers seeking licensed character merchandise without IP authorization
- Teams needing final compliance approval before independent lab testing
Register interest
Tell us whether this mission fits your buying plan
This first step is a route diagnosis request. We check buyer fit, timing, category overlap, and whether the factory route is worth selling as a group mission before asking for any payment.
Register for China Toy Expo sourcing tour
Share your product brief, buyer count, target market, and timing. We will check buyer fit, fair timing, and route feasibility before discussing a mission seat.